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The annual UK Fitness Report, the Swim Report, market intelligence briefings, and bespoke intelligence commissioned by operators, suppliers and investors.

The UK Fitness Report 2025
Published Q2 · 184 pages
Annual flagship

The definitive state-of-the-nation account: facilities, members, revenues and the trends reshaping participation.

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The Swim Report 2025
Published Q3 · 96 pages
Annual flagship

Aquatics-specific analysis covering pools, programming, public-sector contracts and the recovery curve post-COVID.

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Briefings

Recent intelligence

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Padel: from boom to durable category

Nov 20259 min read

Recovery & longevity clinics: the next leisure adjacency?

Oct 202512 min read

Public-sector leisure: contracts, capital and risk

Sep 20258 min read

Boutique fatigue, or boutique evolution?

Aug 202510 min read

Wearables in the club: the data exchange playbook

Jul 20257 min read

Member retention benchmarks 2025

Jun 202511 min read
Bespoke research

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